What is
bizM3?
bizM3 is a cutting edge mobile marketing technology
company that provides the solutions and tools that can
help you advance your advertising campaigns and
deployment strategies. The first to offer a
multi-channel mobile content management and distribution
platform to the industry, bizM3 can produce dramatic
results for your business.
What Mobile channels
does bizM3 offer?
Short Code
- short numeric numbers (typically 4-6 digits) to which
text messages can be sent from a mobile phone. bizM3
“Short Code” is 67777.
Keywords
- a word or name used to distinguish a targeted message
within a Short Code Service. Think of it in terms of the
Internet and domain names. Think of a Short code as
similar to a domain name and a Keyword similar to a user
name.
SMS Opt in
- Mobile based permissions! SMS is a feature available
with practically all modern mobile phones that allow
users to send and receive short text messages, the “Opt
in” is to protect users from unwanted text messages
(SPAM). It guarantees marketing messages are always
welcome because of permission-based marketing campaigns
(opt-in) so messages are sent only to those who have
requested them.
Voice to SMS (IVR)
- Interactive Voice Response is interactive technology
that allows a computer to detect voice and keypad
inputs. IVR technology is used extensively in
telecommunications and allows users that do not text to
participate in SMS Marketing by receiving a text just by
making a phone call.
Voting/Polling/Survey/Trivia
- turns the standard mobile phone into an interactive
terminal for participants to send immediate responses.
Anyone with a cell phone can respond via SMS. Results
are tallied and displayed in seconds online.
Text to Win or
Text2Win
- Text messaging platform is a more efficient, automated
way to hold a sweepstakes as opposed to traditional
means. Text to win sweepstakes replaced its former paper
sign-ups and eliminates the need for paper and notifies
the contest winners automatically via SMS when the
contest is over. One of the fun ways to be
interactive and build relationships with consumers.
Website Opt-in
- One can get mobile opt-ins though their website and we
have some examples to show you how this would work.
See Opt in InternetExamples
Mobile Web (WAP)
- “Wireless Application Protocol” is used to enable
access to the Mobile Web from a mobile phone. WAP sites
are websites written in, or dynamically converted to,
WML (Wireless Markup Language) and accessed via the WAP
browser. Before the introduction of WAP, service
providers had extremely limited opportunities to offer
interactive data services.
Kiosk/Digital Signage
- a Kiosk can be a booth providing a computer-related
service, such as an Automated Teller Machine (ATM).
Another type of Kiosk offers tourist information or
directions to a store in a Mall…those are some examples.
Digital signage is a network of customizable digital
displays that you can control electronically using a
computer, allowing you to change your content remotely
for the most targeted messaging possible. Both are
popular mediums to launch mobile marketing campaigns.
HCMDA
- Hierarchical Content Management and Distribution
Architecture is a state-of-the-art enterprise level
content management and distribution platform that allows
you to create a multi-tiered user account structure on
which your staff can collaborate remotely via the
platform on a campaign. You may rearrange your account
structure at any time to accommodate new campaign
assignments or staff changes. You may also distribute
selected content to specific account groups with just a
few clicks. This patent pending technology will optimize
your work flow efficiency within the organization
regardless of the geographic or hierarchical nature of
the organization.
Who uses bizM3 & why?
bizM3 has a wide variety of users. Some of the largest
users of our mobile marketing services are advertising
agencies and radio stations. There are also many
restaurants, auto dealers, nightclubs, retailers,
schools and universities, newspapers, golf courses,
resorts, and salons, from small B2B to top Fortune
companies.
The most common applications are sweepstakes, coupons,
promotions, contests, surveys, voting/polling, product
information, and mobile news alerts. All of which build
a database of opt-in mobile numbers that can be used for
various advertising and marketing campaigns, backed by
valuable analytics and quantifiable Marketing Return on
Investment statistics.
What is the difference between interactive and broadcast
text messaging?
Interactive programs involve sending a keyword to the
short code 67777 and getting a response message back
immediately. Broadcast programs involve your sending a
simultaneous text message to a large database of users.
Are any messages
FREE?
Yes, inbound messages are free. We do not count inbound
or received messages against the message count of your
plan. Only outbound messages (messages that our system
sends) are counted against your message plan.
What is a short code?
A short code is a promotional, usually five-digit
number, that acts as the cell phone number. A short code
is established for promotional text messaging.
Can I get my own
short code and what is a shared short code?
Yes,
you could get your own short code, but they are quite
expensive. The cost for a standard short code is around
$1,000 per month and around $2,500 per month for a
vanity short code. A vanity short code is a more
memorable number; 67777 is a vanity short code, because
it’s so easy to remember.
In addition to the monthly cost, there is a start up
cost of several thousand dollars plus several months of
work to get a new short code. The technology behind
bizM3 can support other short codes, but most people opt
to use the shared short code technology.
What is a keyword?
A
keyword is the word that is sent to 30101 or 67777 that
identifies your service; for example, Text Mike to
67777. Keywords are not case-sensitive; therefore it
doesn't matter if you capitalize some, all or none of
the letters of the keyword. When advertising a keyword
we recommend capitalizing the keyword in your
advertisement so that it stands out.
Who owns the keyword?
You can use the keyword for as long as you continue to
pay for the keyword on a monthly basis.
What if I need to buy
more keywords?
bizM3 allows for you to purchase additional keywords
a la carte.
What are the
advantages and disadvantages to a shared short code?
The advantage is cost. bizM3 has already paid for all
the start-up and monthly costs for the shared short code
and many organizations use the same short code.
The only disadvantage is that no two users can use the
same keyword. It is possible, although unlikely, that
the keyword you request is already being used by another
organization. A keyword compares to a “DOMAIN NAME” you
can only have 1 Domain name.
Who has ownership
rights to the database?
The great advantage to mobile marketing is the database
that you create. You own the data and bizM3 has no
rights to the database. The database will never be
re-sold or used for any purposes other than your own.
The data is protected by FCC regulations and therefore
the actual mobile numbers can’t be seen in their
entirety to prevent “Spamming”. bizM3 works in strict
compliance with FCC regulations to protect our clients
and the interest of the mobile user.
I need to keep more
than one database of my users. Can bizM3 do this?
Yes, you can maintain multiple databases for different
promotions, regions, clients or any other purpose. The
DATA will be 100% secure and safe from anyone having
access to the DATA.
How many messages are
sent per minute?
That’s mostly up to the “phone” carriers. bizM3 will
pass off the messages to the “Mobile Phone” carrier. The
carriers are companies such as Verizon, Sprint, T-Mobile
and AT&T Wireless. Once the messages are delivered to
the carrier, it is up to the carrier to deliver them. It
is our experience that most messages are received by the
recipient in a matter of seconds.
Are there start-up or
monthly costs?
There
is a one-time licensing fee for the installation and
integration of your back office and software
programs. A monthly fee is then charged based on the
customized package, depending on the number of text
messages sent, keywords needed, along with the other
tools used. Check out the bizM3 pricing page for the
sample packages available.
I am new to this and
don’t know what size package to buy. What if I need more
text messages?
If you exceed your allotted text messages and are paying
by credit card or PayPal, bizM3 will continue to run
your promotion by charging the overage rate per text for
your package. Separate SMS text message packages can be
purchased and used anytime; texts are charged on a
sliding scale depending on your package and can be bought in
blocks from 100 to 500,000.
What if I don’t use
all of the text messages?
Text messages acquired in your SMS packages are carried
over to future months, although text messages in your
original package do not.
How do I cancel the
service when the promotion is over?
Simply fax bizM3, 877.442.4963, and we’ll cancel the
program at the conclusion on the anniversary date
assuming at least seven days prior notice.
What is an “opt-in”?
It is required that you have some form of opt-in from
the members of your database. The opt-in process
confirms that you are not sending SPAM to cell phones.
For example, SPAM is sending out text messages to a cell
phone that didn’t request the text or agree to be
included in the marketing campaign. bizM3 gives you the
tools needed to make sure the Opt-in process is in
compliance with the FCC regulations.
How do I create the
opt-in database?
Most marketers use an interactive text message program
to create an opt-in database. Other times, there may be
a registration process via your web site or at your
location. bizM3 provides you a COMPLETE BACK OFFICE with
all the tools you will need to create an effective
campaign tied to analytics to manage your campaigns.
It is important that if you use a registration process
other than an interactive text message that you maintain
the necessary documentation to validate the opt-in.
The opt-in process is actually what makes mobile
marketing so effective. It means that a consumer has
elected to receive your messages.
Can I just buy a list
of phone numbers that permit text message
advertisements?
No, just because somebody has chosen to opt-in to
receive text messages from one organization does not
mean that another organization can send messages to
them. If you are buying a list from a third party
source, you are breaking the FCC regulations. If bizM3
discovers that you are using a list of cell phone
numbers that have not opted-in to your specific
promotion, your account and program will immediately be
terminated without refund.
Will it cost the
recipient to receive my text message?
Standard text messaging rates apply. The vast majority
of people who will opt-in to receive your text messages
will have some kind of a text message plan with their
carriers.
How long can a text
message be?
160 characters is the limit per text message for all
carriers in the United States. You can choose to send a
text message that is greater than 160 characters in
length, but such a message will need to be continued on
a second text message.
How can I confirm
that a text message was received?
Unfortunately, the carriers do not provide reporting on
the receipt of text messages. While we can confirm that
a text message was handed off to the carrier, we cannot
confirm that each text message was received.
A member of my
database did not receive the text message. Why not?
The most common reason that a text message was not
received is that the recipient’s cell phone was turned
off at the time that the carrier sent the message. It is
also possible that the recipient was outside of an area
where the carrier service was available. Finally, it is
possible that the member has service with a carrier that
does not participate in the short code business.
The most common reason is a misdialed number or when you
send a message and you receive another message coming in
at the same time. These are all Mobile Phone Issues and
will vary depending on your phone type.
What carriers does
bizM3 work with?
For traditional HTTP-sent text messages, bizM3 works
with the following carriers: Alltel; AT&T; Boost;
Cellular One; Centennial; Cincinnati Bell; Cingular;
Cricket/Leap; Nextel; Sprint; T-Mobile; U.S. Cellular;
Verizon; Virgin.
If a carrier is not
listed here, does that mean that we can’t include them
on our database?
If a
carrier is not included here, it’s probably because they
are a third-tier carrier that does not participate in
the short code system.
How can a consumer
opt-out of the service?
It is required by FCC REGULATIONS that we remove users
from the database when they choose to opt-out. A
recipient can opt-out by sending a return text message
with the word STOP in the text; most carriers and
service providers include “Reply STOP or HELP” in each
text as an industry standard.
Some other bulk SMS
services say that I need to know the carrier of each of
the cell phone numbers in the database. Is this true?
No, the cell phone carrier is not required to be
provided with bizM3. If it’s an interactive text message
program, bizM3 recognizes the carrier when the consumer
first participates. If it’s a broadcast text message
program, bizM3 does a database inquiry service on a
large cell phone database prior to sending the first
text message to them. Unlike some other providers, we do
not charge anything additional for this database inquiry
service.
Can bizM3 send
messages internationally?
Currently, we support text message delivery only in the
United States and its territories. We will be able
to send global messages in the future.
What if I send a
broadcast text message and somebody hits “reply” and
sends a message back to us?
Our software is designed to receive replies depending on
the campaign you are running. If you do want to receive
replies back from those you send broadcast messages to,
this can be accommodated by using one of bizM3’s voting,
polling, survey, or trivia tools.
Keep in mind that 30101 is a shared short code so if
somebody replies to a broadcast text message, we may not
know which customer the reply is intended for. The way
to solve this is to say “do not reply to this message”
in your broadcast message.
What reporting data
will I receive from bizM3?
bizM3’s online reporting system includes the following
data: date; time; cell phone number; carrier; message
received; correct or incorrect answer. We can always
create a COMPLETE CUSTOM SOFTWARE SOLUTION of any size
to accommodate your business needs.
How quickly can I get
started with bizM3?
Upon receipt of payment, you can get started. If you use
a credit card or PayPal, the approval online is
immediate.
What if I want to pay
other than credit card or PayPal?
bizM3 can provide traditional email invoice methods on
special request.
I am an advertising
agency and wish to be a reseller of bizM3. Can you
accommodate this?
bizM3 was established so that it can create a “white
label” / private label site for advertising agencies and other large
users with multiple customers. Call for a customized
proposal as this is our area of expertise.
Does bizM3 have an
affiliate program?
Yes, you can become an affiliate of bizM3 and receive a
commission and monthly residuals for any sales that you
make. Our mobile marketing affiliate program is one of
the best ways to add additional revenue to your bottom
line. We have created our company to provide opportunity
for many people to supplement their income by sharing
our product to business owners.
How do I
get the sign up forms or get started with bizM3 Mobile
Marketing?
Send
us an email and request the online secure forms for
either our mobile marketing packages, our private label
or our mobile marketing affiliate program.
michael.thompson@bizM3.com
Or give Michael A CALL
Direct Line:
1-951-340-4525
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